Crafting an Engaging Speech – Insights from a TEDx Organizer
Introduction
Public speaking is more than delivering information; it's about creating a memorable experience for your audience. Whether you're preparing for a TEDx talk, a business presentation, or any public speaking opportunity, the goal remains the same: resonate with your audience and inspire action.
In a recent conversation with TEDx organizer and public speaking coach Tessa Rosson, we dove into the art of crafting an engaging speech. Here are the top takeaways to help you captivate your audience and make your message unforgettable.
The Core Principle: It’s About the Audience
The biggest mistake speakers make is focusing solely on what they want to say rather than what the audience wants to hear.
Ask Yourself:
Why is my audience here?
What do they want to learn or gain?
What value can I offer that will resonate with them?
Pro Tip: Adopt an audience-led framework. Start with their needs and desires, then tailor your message accordingly.
The Process of Crafting a Great Speech
1. Forget the Slide Deck (For Now)
Many people start by opening a slide deck, but Tessa recommends focusing on your message first. Slides should support your presentation, not dictate it.
Action Step:
Define your main message and audience takeaways before creating any visuals.
2. Start Broad, Then Narrow Down
Use the hourglass approach:
Start with all the information you want to share.
Distill it down to one core message or takeaway.
Build supporting points and examples around that key idea.
Key Question: If your audience remembers only one thing from your talk, what should it be?
The Power of Storytelling
Storytelling isn't just a buzzword; it's a proven way to connect with your audience on a deeper level.
How Stories Help:
They make information more relatable and memorable.
They build trust and credibility.
They evoke emotions, driving engagement.
Types of Stories to Use:
Personal Stories: Share experiences that demonstrate your authenticity and passion.
Professional Anecdotes: Highlight your expertise and journey.
Metaphors: Use relatable analogies to simplify complex ideas.
Example: Instead of saying, “Public speaking is tough,” try: “Public speaking is like learning to ride a bike—scary at first, but exhilarating once you get the hang of it.”
Be Authentic and Vulnerable
Audiences connect with real people, not polished facades.
Tips for Authenticity:
Share your excitement and passion for the topic.
Be open about challenges you’ve faced and how you overcame them.
Avoid trying to please everyone. Speak to your ideal audience and let your unique voice shine.
Remember: Vulnerability fosters connection. Being too "vanilla" in an attempt to avoid criticism can make your talk forgettable.
Crafting a Clear and Concise Message
1. Stick to the Essentials
Your talk is a gift to the audience. If you can deliver your message in less time, do it.
Pro Tip: Don’t fill time slots unnecessarily. A shorter, impactful speech is far better than a longer one that loses the audience’s attention.
2. Use Slides Wisely
Slides should:
Enhance your message, not replace it.
Be visually engaging and simple.
Avoid clutter or overwhelming text.
Keeping Your Audience Engaged
1. Focus on the Through Line
Ensure every point and story serves your main message. Avoid tangents or unrelated slides.
2. Know Your Audience
Tailor your examples and metaphors to their demographics and interests.
Example:
For a younger audience, reference relatable topics like social media or memes.
For an older audience, draw on shared experiences like classic movies or historical events.
Final Thoughts
A great speech is one that connects, resonates, and inspires action. Remember:
Put the audience first.
Use storytelling to make your message relatable.
Be authentic and concise.
Focus on delivering value, not just filling time.
As Tessa wisely says, your talk is a gift to your audience. Make it one they’ll treasure.
